LSC Logo Design & Branding
AU Ignite, a CSR initiative of AU Bank aims to empower the underprivileged youth of our country through its skill training program. With an aim of educating over 25000 students by March 2025, AU Ignite is committed to providing holistic skill learning.
The name & the logo design attempts to capture the emotion behind the initiative where the focus is on unlocking potential, livelihood promotion, and helping young people develop skillsets will guide them in career progression. The ray of orange is symbolic of lighting the way ahead for disadvantaged youth with a never before opportunity.
Violet is the color of light at the short wavelength end of the visible spectrum, between blue and invisible ultraviolet representing sadness & frustration. The ray of Orange combines the energy of red and the happiness of yellow for a warm, confident, fun hue. The color increases oxygen to the brain, which stimulates mental activity and creativity.
