LSC Logo Design & Branding
The Lodha Genius Programme is a joint initiative between Lodha and Ashoka University that aims to secure Indi’s current and future generations by providing quality education and empowering the brightest minds to achieve their full potential. A first-of-its-kind scholarship programme, it provides students with the knowledge, skills, and customized long-term support to exceptional students.
The Ask
Gnothi Seauton was tasked with the development of the Brand Guidelines for LGP, the adoption of the Guidelines across all communications and an integrated social media communication strategy
The Challenge
How do you engage an audience on a topic they are most likely encountering for the first time and have little knowledge of? How do you make it simple enough to teach and entertaining enough to learn? How do you balance the messaging aimed at both children and adults so it’s not too childish and remains professional?
The GS Effect
Our Brand guidelines defined the purpose of the LGP Brand and established a powerful story about the origins of the brand as well as the need for a programme of its kind. The Guidelines also ascertained the Brand's Persona and Personality, and established the tenets and guidelines of what the brand stood for – building the nation through education and propelling students toward excellence. This was critical in creating a Social Media strategy for LGP across messaging buckets that bolstered the Brand’s purpose and allowed us to tailor content for students (interactive, trivia-based knowledge, and beyond the textbook Science and Math learning) and educators (thought leadership pieces, a deeper understanding of how Science and Math subjects can enable critical thinking and creative problem solving) alike.