Red Hat is one of the leaders in the enterprise open-source space, where they work with the developer community to create world-class cutting-edge platforms. Red Hat Customers use these platforms as a base for developing tech solutions to help them with their digital transformation journey using hybrid cloud.

In a move to  shift the focus of conversations from enterprise open-source to Hybrid cloud, we used sector-specific storylines to put forth the idea of the Hybrid cloud as the best means for digital transformation. Customer references in spokesperson's interviews and authored articles; stories for sectors like telecommunications, BFSI, and Government enabled us to put through the messaging of hybrid cloud.