Silicon Labs
Positioning of Silicon Labs as a pioneer in wireless IoT space
Silicon Labs is one of the most innovative tech organizations in the world. The organization focuses exclusively on wireless IoT connectivity. The opening of their office in Hyderabad was the right opportunity to position themselves as a pioneer in the wireless IoT space.
Silicon Labs is a name to reckon with in the space of Home automation, Industrial IoT, and connected health globally. However, the same is not the case in India. We created a whole new category of “Smart Metering” for the client. The media was talking about smart meters, and we established Silicon Labs as one of the pioneers that are helping the nation with the technology that is required for the making of Smart India.
Results
We have been able to create awareness about the client in the relevant media over the last six months and we have started getting calls from the media houses proactively to participate in the stories/place articles.
For their Hyderabad office opening we garnered more than 250 pieces of coverage with 90% coverage in category 1 media. We also helped Silicon Labs reach out to the local and global business community present in Hyderabad to create more visibility for their new presence.