Head, Heart And Economic Metabolism; A Wellbeing Diet For People At Work.
Vivek Rana Vivek Rana

Head, Heart And Economic Metabolism; A Wellbeing Diet For People At Work.

We are beginning to see companies rethink the employee experience in ways that respect individual differences, while also adapting to uncertain and rapidly changing forces. When the rubber meets the road, itʼs all about walking alongside each employee. This canʼt be managed by an app, by new policies, or extra days of leave. All it needs is for us to bring the one true skill we all have as human beings – empathy.

Read More
The Triad for Integrated Marketing
Vivek Rana Vivek Rana

The Triad for Integrated Marketing

A tranche in the ceaseless world we call marketing fundamentally is the exchange of value. It consists of layers of functions working in tandem to create superior value for the consumers. Brilliant. The sheer scale also presents its caveats. Mainly irregularity and inconsistency in messaging impedes effective communication. So how do we take these discrepancies and create an efficient model out of them?

Read More