The Strategic Importance of Workplace Wellbeing
Prioritising workplace wellbeing is no longer optional—it's a strategic imperative. Companies that invest in mental health gain a competitive edge in productivity, retention, and innovation.
Factors Driving the Transformation of India's Educational Ecosystem
India's educational ecosystem is undergoing a transformative shift driven by various factors such as rapid technological advancements, investments in machine learning, and changes in pedagogical models. With the integration of online examinations by over 82% of educational stakeholders and the implementation of new policies, the question now is not whether but how the landscape will change by 2030.
The Relevance of Brand Purpose in 2024
In our ever-evolving world of Marketing Communication, one concept has risen to the forefront and shows no signs of stepping back: brand purpose. It's not just a catchy phrase or a temporary trend; it's a strategic one, especially for Chief Marketing Officers (CMOs) in 2024.
Digitization is an idea whose time has come to close the healthcare access gap.
Digitization can improve healthcare access. To remain relevant in India's effort to achieve health fairness, healthcare enterprises must invest money and leadership in technology and big data.
Declutter your Mind to Unleash Creativity
Our brain is a powerful force, and a potent breeding ground of boundless potential. And yet, instead of treating it like an exclusive club, which only permits entry to happy, constructive guests, we allow a staggering clutter of insignificant thoughts to flood our mental repository. A mind constantly agitated over unproductive thoughts, is a minefield of unrealized opportunities. The turbulence of overwhelming thoughts is interwoven so deeply in the very fabric of our psyche, that it's hard to get rid of it. Or even realise its parasitic existence.
Towards a world, where messaging embraces diversity
Today’s world is diverse, with people willing to open up about their sexuality, gender orientation, race, and other social identities breaking barriers of marginalisation. Social media conversations are abuzz with posts, tweets, and stories about people’s expression of their identity. This requires constant attention on the part of organisations to relook their communications strategies.
Head, Heart And Economic Metabolism; A Wellbeing Diet For People At Work.
We are beginning to see companies rethink the employee experience in ways that respect individual differences, while also adapting to uncertain and rapidly changing forces. When the rubber meets the road, itʼs all about walking alongside each employee. This canʼt be managed by an app, by new policies, or extra days of leave. All it needs is for us to bring the one true skill we all have as human beings – empathy.
Semiotic Analysis of a Movie Poster
Semiotics is the means to study culture and consumers through signs and symbols in communication. We identify the visual, textual, and sensory elements in a piece of communication and ask ourselves - why is this here, and what does it signify? The answer is a sneak peek into the cultural contexts of the message for the intended target audience.
The Triad for Integrated Marketing
A tranche in the ceaseless world we call marketing fundamentally is the exchange of value. It consists of layers of functions working in tandem to create superior value for the consumers. Brilliant. The sheer scale also presents its caveats. Mainly irregularity and inconsistency in messaging impedes effective communication. So how do we take these discrepancies and create an efficient model out of them?
Not another Covid-themed clickbait
It wouldn’t take a marketer's ingenuity to spot moment marketing at its exhaustive finest between these lines appearing oh-so-frequently, be it in your Gmail inboxes or Instagram feeds.